Heavens to Marketroid
One of the most refreshing aspects about craft beer for me is the lack of … there’s no polite way to say it … marketing bullshit. I’ve never heard a craft brewer claim their beer was “brewed 33% longer”, or any such ludicrous statement. I’ve always taken it as a sign that craft brewers think their market is too smart to fall for that silliness. Craft brewers, in general, simply describe their beer, the ingredients from which it was made, and some of the flavours one might expect to taste upon drinking it.
Until now.
